800 CEO READ
800 CEO READ is a website that sells business books. Their blog is a nice way of highlighting a new business book on an almost daily basis. I think this is a good example of how a business can use blogs to promote itself. Instead of just re-hashing company marketing or news, talking about an item that you sell in each post is a good way to get potential customers interested in that item. Well, at least it works for me. :-)